Top Tips for Your Awards Entires
1. Enter as many awards categories as you wish, just as long as the entry is relevant. In for penny, in for a pound, so we actively encourage you to go for it! And you don’t know who else has entered and the quality of their entries. Yours could be far superior, yours could be the winner!
2. Before you do anything else, read the Terms and Conditions – they are contained within each of the entry forms. For instance, if it says submit your entries in a word or PDF document, then submitting in Note or another format is not going to be acceptable. 3. Read the question and answer the question – we’ve had entries from companies that just don’t read the questions, waffle and go off on a tangent. 4. Don’t assume the judges know you or anything about you, your company or achievements – they’ll really only have what you have written on your entry to go on. You could miss out on a top spot simply because you’ve missed out important information because you’ve assumed everyone already knows you. |
5. Facts tell and stories sell – and it’s the same for your awards entries too. It humanises your entries and importantly it brings out your passion!
6. Try to be concise – the judges will have many many entries to get through on the judging day. If each section is too long they will just get bored so don’t waffle.
7. Make it easy for the judges – and judges LOVE figures! Give percentages and figures for increases in turnover, profits and other relevant information where asked. Use figures to justify and back up what you’re saying and your achievements. Each category receives entries from many different sectors and from companies of all different sizes so it is really helpful to the judges when making comparisons. Make their life easy and this will help to make your entry stand out!
8. Get your entries written and submitted early – we don't recommend you leave it until the deadline. We know you’re busy, we’re busy, the judges are busy, everyone’s busy! However, we find too many people leave it until the last minute, leave it until the deadline and rush it. And if you rush it then it may not be as good as if you have put aside a little time. Some firms have also missed the deadlines in the past by submitting their entries too late.
9. Ask someone who doesn’t know your business very well to read through your entry to see if they understand it – if they don’t get it then the chances are that the judges won’t either. And that'd be a dreadful shame.
10. And for the public voting awards – use every single marketing angle and opportunity at your disposal to generate your votes – emails, social media, press releases, leaflets, sandwich boards, anything and everything you can possibly think of as long as it remains within the rules and Terms and Conditions, obviously. It’s YOUR marketing campaign to get in YOUR and that’s something we can’t do for you!
We wish all of the entrants the very best of luck!
6. Try to be concise – the judges will have many many entries to get through on the judging day. If each section is too long they will just get bored so don’t waffle.
7. Make it easy for the judges – and judges LOVE figures! Give percentages and figures for increases in turnover, profits and other relevant information where asked. Use figures to justify and back up what you’re saying and your achievements. Each category receives entries from many different sectors and from companies of all different sizes so it is really helpful to the judges when making comparisons. Make their life easy and this will help to make your entry stand out!
8. Get your entries written and submitted early – we don't recommend you leave it until the deadline. We know you’re busy, we’re busy, the judges are busy, everyone’s busy! However, we find too many people leave it until the last minute, leave it until the deadline and rush it. And if you rush it then it may not be as good as if you have put aside a little time. Some firms have also missed the deadlines in the past by submitting their entries too late.
9. Ask someone who doesn’t know your business very well to read through your entry to see if they understand it – if they don’t get it then the chances are that the judges won’t either. And that'd be a dreadful shame.
10. And for the public voting awards – use every single marketing angle and opportunity at your disposal to generate your votes – emails, social media, press releases, leaflets, sandwich boards, anything and everything you can possibly think of as long as it remains within the rules and Terms and Conditions, obviously. It’s YOUR marketing campaign to get in YOUR and that’s something we can’t do for you!
We wish all of the entrants the very best of luck!
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